SOUND IDENTITY
SOUND
IDENTITY
In today’s competitive landscape, capturing the consumer’s attention requires more than just a visual presence. Martelli Salumi, with a history of more than sixty years, chooses to embrace an innovative, multi-sensory branding approach to increase its notoriety and create an ever deeper connection with its audience. The new sound identity strategy not only celebrates the quality and tradition of our products, but turns every moment into an experience of goodness. Our first national radio campaign, with spots broadcast on the main Italian radio networks, is a key element of this strategy, designed to increase brand awareness and consolidate our presence in the Italian market.
In today’s competitive landscape, capturing the consumer’s attention requires more than just a visual presence. Martelli Salumi, with a history of more than sixty years, chooses to embrace an innovative, multi-sensory branding approach to increase its notoriety and create an ever deeper connection with its audience. The new sound identity strategy not only celebrates the quality and tradition of our products, but turns every moment into an experience of goodness. Our first national radio campaign, with spots broadcast on the main Italian radio networks, is a key element of this strategy, designed to increase brand awareness and consolidate our presence in the Italian market.
SOUND LOGO
SOUND LOGO
Our sound logo celebrates the simplicity and quality of everyday life.
Because ‘the good’ in life is in Martelli products.
Based on an electric guitar melody, percussion mainly on the high frequencies, the sound plays on transitions to empathise the audience with the brand.
Our sound logo celebrates the simplicity and quality of everyday life.
Because ‘the good’ in life is in Martelli products.
Based on an electric guitar melody, percussion mainly on the high frequencies, the sound plays on transitions to empathise the audience with the brand.
YOU NEVER KNOW WHAT YOUR DAY WILL BE LIKE,
BUT YOU KNOW THAT SOMETHING GOOD WILL BE THERE
YOU NEVER KNOW WHAT YOUR DAY WILL BE LIKE,
BUT YOU KNOW THAT SOMETHING GOOD WILL BE THERE
EVERY MOMENT, AN EXPERIENCE
VIBRANT AND FULL OF ENERGY.
EVERY MOMENT,
AN EXPERIENCE
VIBRANT AND FULL OF ENERGY.
BRAND SONG
“Makes Every Moment Sound” is a pop and joyful brand song, realised through a lively mix of musical instruments. The guitars, acoustic and electric, intertwine harmoniously, leading the listener on an engaging sonic journey. Keyboards add a fresh touch, while bass and drums provide a solid rhythmic foundation. With catchy rhythms and catchy melodies, this track captures the essence of Martelli’s consumer campaign, ‘Make Every Moment Good’, turning every moment into a vibrant and energetic experience.
“Rende Suono Ogni Momento” è una brand song pop e gioiosa, realizzata attraverso un mix vivace di strumenti musicali. Le chitarre, acustica ed elettrica, si intrecciano armoniosamente, guidando l’ascoltatore in un viaggio sonoro coinvolgente. Le tastiere aggiungono un tocco di freschezza, mentre il basso e la batteria danno un solido fondamento ritmico. Con ritmi accattivanti e melodie orecchiabili, questo brano cattura l’essenza della campagna consumer Martelli, “Rende Buono Ogni Momento”, trasformando ogni istante in un’esperienza vibrante e piena di energia.